Addressing the need, global but local, what works & what does not
Moderator
Speakers
Moderator
Alud Davies, Media & Communications Director, ASG
Speakers
Andria Chang, Group Marketing Director, TAG Aviation
Amy Yang, Director, Marketing Communications & Partnerships, Asia, VistaJet
More speakers to be confirmed...
Global companies are trying to create awareness for their brands in the local markets of Asia. Local Asian companies are trying to create awareness of their brands on the global stage. What are the challenges, what media is available and how effective are they? Old school or new digital platforms? What works and doesn't work? The panel looks at the challenges in the Asia-Pacific in both language & culture, as well as the successes they've had and the pitfalls to avoid.